Market Basket Analytics
Association rule mining and customer segmentation with 105K+ rules generating 20-35% increase in average order value
Technology Stack
FP-GrowthAprioriK-MeansRFM AnalysisStreamlitMLxtendPandas
ML Frameworks
Deep Learning
NLP
Deployment
ROI
$2.4M+ additional revenue
Savings
30-40% bundle sales improvement
Key Performance Indicators
Basket Size Increase
15-25%Frequent Itemsets
2,108Association Rules
105,849Business Impact Summary
| Return on Investment | $2.4M+ additional revenue |
| Cost Savings | 30-40% bundle sales improvement |
| Basket Size Increase | 15-25% |
| Frequent Itemsets | 2,108 |
| Association Rules | 105,849 |
Overview
Production-grade market basket analysis using FP-Growth algorithm with 522K transactions, 4,185 products across 30 countries. RFM-based customer segmentation with CLV estimation and intelligent product recommendations.
Live Demo
Live Demo
Interactive Streamlit application
📊
Market Basket Analytics Demo
Click below to load the interactive demo
This is a live, interactive demo deployed on Streamlit Cloud. You can:
- •Upload your own data for predictions
- •Explore model performance metrics
- •View interactive visualizations
- •Understand model predictions with explainability
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